About Us

Style, Elevated.

Born in the heart of the Rockies, Mountain High Apparel was created with one simple vision: to bring boutique fashion to women who crave both comfort and style. We believe that looking good should feel effortless.

Founded by Gina, the owner of The Relax Salon in Conifer, CO, Mountain High Apparel grew out of a love for helping women look and feel their best. What began as styling clients in the salon chair has expanded into curating entire wardrobes—handpicked pieces that reflect the beauty, ease, and spirit of mountain life.

Every item in our online boutique is selected with intention from trusted brands and designers. We focus on versatile, timeless styles you’ll reach for again and again—clothing you can live in, layer, and love.

At Mountain High Apparel, we’re more than a shop, we’re your style guide for life in the mountains and beyond.

Welcome to your new favorite boutique.